Navigating the Agile Landscape in 2024: Doing Agile vs Being Agile


Agile methods are becoming a byword for efficiency and flexibility in the dynamic field of project management. As 2024 approaches, the conversation around Agile has moved from a focus on its procedures and practices to a more in-depth analysis of its fundamentals. This blog post delves into the contrast between “Doing Agile” and “Being Agile,” and how businesses are reframing their methods to remain competitive in the ever-evolving project development industry.

Understanding “Doing Agile”

What is “Doing Agile“?

“Doing Agile” describes how Agile concepts and practices are tactically implemented inside an organization. It frequently entails adhering to set procedures, customs, and frameworks—like Scrum or Kanban—in order to complete projects gradually and iteratively.

Characteristics of “Doing Agile”:

  • Structured Processes: Businesses that use “Doing Agile” closely follow established procedures and techniques.
  • Tool-Centric Approach: The focus is on the tools—like project management software and collaboration platforms—that make Agile methods possible.
  • Fixed Roles and Responsibilities: Each member of the team has a distinct role, and job specifications are strictly followed.

Benefits and Challenges:

  • Benefits: Enhanced teamwork, quicker project completion, and higher production.
  • Challenges: Rigidity in adjusting to change, fatigue risk, and an emphasis on procedures above people.

Evolving to “Being Agile”

What is “Being Agile“?

“Being Agile” focuses on embracing the Agile mentality at its foundation rather than just applying Agile methods superficially. It entails fostering an environment of cooperation, adaptation, and constant improvement across the entire company.

Characteristics of “Being Agile”:

  • Agile Mindset: Agile values are embodied by people and teams who value adaptability, teamwork, and customer feedback.
  • Continuous Learning: Learning from both achievements and failures is emphasized, which promotes a continual improvement culture.
  • Adaptability to Change: Teams have the authority to modify procedures and approaches in response to suggestions and changing project needs.

Benefits and Challenges:

  • Benefits: More creativity, happier workers, and better adaptability to shifting market situations.
  • Challenges: Necessitates a change in culture, possible opposition to change, and ongoing investment in skill development.

The Interplay in 2024

Striking a Balance:

The secret in navigating the Agile landscape for firms in 2024 is to find a balance between “Doing Agile” and “Being Agile”. Agile is not a one-size-fits-all solution; rather, it is a mentality that adjusts to the particular requirements and difficulties faced by each business. This knowledge is necessary for successful implementation.

Cultivating Agility Across Levels:

Team Level: Teams must have the freedom to select the Agile techniques that work best for them.

Organizational Level: In order to enable teams to adopt an Agile mentality, leadership must cultivate a culture that appreciates Agile principles.


In 2024, companies looking to succeed sustainably must weigh the pros and downsides of “Doing Agile” versus “Being Agile”. Although methods and procedures are essential, developing an Agile attitude and a continuous improvement culture is just as, if not more, crucial. By finding the ideal balance, businesses can improve project delivery times while simultaneously cultivating a work environment that adapts to changing circumstances and encourages innovation and long-term success.

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